Adolf Hitler5 essays

Adolf Hitler5 essays From A Mediocre Student to A Dictator: Adolf Hitler The day is April 20, 1889 and the place is Austria. It was there that the man who was to save the fatherland was born. Hitler began his schooling in a monastery in Germany and was known as a lazy, bad-tempered, arrogant leader. His dreams of being a great artist quickly went down the drain after he was rejected at the Academy of Fine Arts. Hitler sank deep into himself, living on the street and through his discontentment began to see the uses of hate. His views began to push him to wanting to conquer Germany; he was only 18 at the time. He joined the war with Germany as a dispatch worker. After World War I, Hitler began looking for his opportunity to take control of Germany as their leader. This never would have been accomplished if the economic, social, and political conditions of the day were not all in place for him to take control. After the war the economic conditions of Germany were in shambles. Because Germany was forced to take most of the blame in the war, they were required to pay most of the damages of the war, not including their own debts from the war. Before the war four German marks could have bought one American dollar, but after the war it tool 4.2 trillion marks just to equal one dollar. Inflation was running rampid. People were using money as toilet paper because it cost less. Finally the government did away with the old currency and brought in a new one. The effects of this will be discussed later. Also because of the war there was great unemployment. Unemployment had doubled since before the war and was steadily increasing. Factories were producing more than they needed and so in order to fix the problem they produced less and therefore had to lay off several workers. Just like all over the world, Germany was experiencing their share of the Depression and ju...

6 Little White Lies You Can Tell To Get The Job

6 Little White Lies You Can Tell To Get The Job Lying is wrong almost all the time. And you certainly should never lie about your skills or experience in a job interview. Honesty is almost always the best policy. But†¦there are a few instances where fibbing can’t hurt- and might actually help you land the job. 1. OmissionIt’s okay to leave  one or two jobs off your resume. Maybe you weren’t there very long. Maybe you were fired or doubt that you would get a stellar reference. It’s okay to keep these quiet. Your resume doesn’t have to be a comprehensive list of your career whereabouts, just what’s most relevant and useful to your interviewer.2. How much you loved your former coworkersEven the mean girls and the power-hungry jerks and the spotlight-hoggers and the total bores. It’s okay to lie and say you were honored to work with such a great group. You’ll come off as more of a team player. Accentuate the positive! They’ll never know you used to grumble about eve ryone behind their backs the minute you got home.3. Your saintly interestsNobody’s interests really consist in charity work, volunteering, and fine arts museums. When it comes down to it, most of us would honestly report TV-watching, martinis, and trashy magazines. But it’s okay to be a little aspirational. Don’t stretch yourself too far: stick to an aspirational, but true, version of yourself.4. How fabulous your former boss wasYour last boss was actually a fire-breathing dragon. But there is zero profit in bad-mouthing him to your new potential boss. Try to pick a few good qualities you can mention, and, if all else fails, say you learned a lot.5. Your reason for changing jobsYou’re bored out of your mind and you detest your coworkers. Or your company is rumored to be downsizing, and you want to skip town with the rats. Whatever the real reason, it’s totally fine to say â€Å"I’d love to stay where I am, but this opportunity is just too d azzling to pass up.† They’ll be flattered, and you won’t look like a quitter who abandons ship at first sign of trouble.6. Your greatest weaknessEverybody fudges this one. Don’t share your real worst traits. Pick something (again, at least sort of truthful) that you can turn into a positive of sorts. Emphasize how you’re working constructively to turn that weakness into a strength. They’ll be impressed with your self-awareness and won’t notice that you’ve just flipped the table on them with their own question.Moral of the story? Don’t shoot yourself in the foot in the interests of abject honesty, but do keep mostly to the truth. It’ll be easier to remember and hold to what you said.

Data mining Assignment Essay Example | Topics and Well Written Essays - 2250 words

Data mining Assignment - Essay Example Generally there are incidences of fraud that have not yet been detected (Borzykowski, 2012 p. 34). With increased cases of fraud, it is a high time for effective measures to be applied to combat these crimes for once and for all. All the merchants, banking systems and the card owners should enroll on application of effective measures. With the application of data mining, one is capable of determining the hot spots which are the target for these crimes. Due to increased technology in businesses, application of computer science Information Technology would help solve this phenomenon (Borzykowski, 2012 p. 34). Efficient fraud detection unveils suspicious behaviors providing alarms to the organization.Cases of fraud experienced in data mining are collected (Tan, 2013, p.345). Metrics for calculating the fraud data are designed and an automated mode of their calculation is developed. Finally the IT expert’s develops a detection model for the fraud. Globally more than 30% of firms h ave experienced fraud in the year 2009.Retail businesses like supermarket have enrolled in usage of closed-circuit televisions in conjunction with POS data in fraud detection (Tan, 2013, p.345). 2. Introduction Fraud detection can be categorized into statistical techniques and artificial intelligence. Statistical data analysis involves pre-processing of data like detection, validation, error correction; missing and invalid data rectification. One can match algorithms in detection of any abnormality in transactions. Forensic accountants specialize in procurement and analysis of electronic data in detection and rectification of an error. Merchandising agents have started using un-supervised methods like Break Point Analysis and Bolton Hand Use Analysis in detection of credit cards accounts frauds. Peer group analysis is capable of detecting individuals who behave in a different way compared to the previous individuals seen. Break point analysis detects the abnormal transactions in a g iven account (Robert, John and Gary, 2009, p.543). A three level profiling operates at the account level to detect any form of fraud. Normal profiling and behavioral profiling are applied. Human pattern reorganization and automated data algorithms are linked to create Domain-Specific Interfaces to visually present the accounts holder’s data (Robert et al 2009, p.543). Banks should start using advanced software to detect any miscellaneous transactions. More security measures like pin and ZIP codes should be provided by the customer whenever he or she is conducting any transaction. The software will detect any transaction done at a far distance from the card owner’s geographical location. More details of the card owner like a passport photo should be displayed every time. The photo will enable the merchant or the bank to compare the physical appearance of the customer and determine if he or she is the authorized person. One will be able to determine the common area in wh ich the owner conducts his or her transaction most frequently (Borzykowski, 2012 p. 35). Card owners should also be vigilant by ensuring that they do perform regular checks of their accounts. They should keep their important documents in safe places and besides being cautious on the people whom they have authorized to perform their transactions. The government needs to take serious measures on any person accused of conducting fraud crimes (Borzykowski, 2012 p. 35). 3. Data Mining Data mining is a field of computer science that deals with

Discuss Karl Marxs critique of capitalism Assignment

Discuss Karl Marxs critique of capitalism - Assignment Example Similarly, Thomas Hobbes’s renowned publication, the â€Å"Leviathan† claims that a valid government is that which unifies the collective will of the majority and unites them under the authority of sovereign power. Though all the three theories have some similarities, their areas of specialization are different. For instance, they all assert that there should be absolute governments though the theories highlight different specializations in regard to the stated governments. The concept of alienation and class inequality focuses more on the relationship between labor and human expression under capitalism. Under this concept, the workers are alienated from their labor since it no longer belongs to the workers but rather to the capitalists. The workers do as at the demands of capitalist rather than to satisfy their own needs. As far as class inequality is concerned, Marx argues there would be more and more members of society becoming proletarians if communism is not going to be practiced (Gergen 23). He further argues that because capitalist are continually accumulating capital, few capitalist exploiting a large number of poor proletarians who are subsisting on low wages will eventually characterize society. This would in turn encourage two social classes: the capitalist (rich) and the proletariat (poor). Communism can help solve the issue of class inequality and alienation the society faces today. Through communism, all goods and services are shared and as such, every need is met. Communism helps to eradicated poverty since no gets rich (Marx 16-40). At a personal level, class inequality and alienation is something that I undergo on my daily life. For instance, because I come from a middle class as the society stratifies, I cannot freely go into a five star hotel and bond freely with other citizens since I am considered not of the status. As far as

Thoughts on Gestalt Essay Example for Free

Thoughts on Gestalt Essay After reading the chapter on Gestalt therapy, it seems that there is certainly more to this type of therapy than I had previously thought. Although Gestalt is not widely used, there are some aspects of it that I think could be useful in any therapeutic setting. The first key concept of gestalt that I think is useful is keeping the therapy focused in the here and now. Certainly we all have things in our past that affect the way we handle ourselves in the present, but bringing those past hurts into the current setting and dealing with them here and now seems like a good plan to me. Of equal importance is the fact of a client having personal awareness of themselves and the environment around them. I think the idea of a client being responsible for their actions and owning their reality could at the very least, be a challenge. The idea of a client reintegrating his or her experience into their whole self in the therapeutic process is the key. I like the idea that the whole is greater than the sun of its parts. Finally, the idea of a person knowing who they are and who they are not as opposed to who they think they should be (Paradoxical Theory of Change) is the catalyst of change. I think this idea transcends many approaches to therapy because it allows the individual to choose what and who they want to be. As stated in the text, gestalt therapy allows a person to try on new behaviors and seeing what works for them and what does not. In conclusion, in certain settings I can see where Gestalt therapy could benefit a client, but the client would need to be screened very carefully to make certain that their psyche could handle such a unique and hands on approach. The idea of a Gestalt group seems a daunting task, but something I may have the opportunity to employ in the future. We shall see what the future ho lds.

The Classification And Formation Of Crystals :: essays research papers

The Classification and Formation of Crystals Introduction Purpose   Ã‚  Ã‚  Ã‚  Ã‚  My purpose of this experiment is to find out how crystals are formed and how they are classified. For a long time, I’ve been interested in crystals, so I’ ve decided this experiment would be perfect for me! Crystallography   Ã‚  Ã‚  Ã‚  Ã‚  The study of the growth, shape, and geometric characteristics of crystals is called crystallography. When the conditions are right, each chemical element and compound can crystallize in a definite and characteristic form.   Ã‚  Ã‚  Ã‚  Ã‚  Thirty-two classes of crystals are theoretically possible, almost all common minerals fall into one of about twelve classes, and some classes have never been seen. The thirty-two classes are grouped into six crystal systems, based on the length and position of the crystal axes. Crystal axes are imaginary lines passing through the center of the crystals. Minerals in each system share certain proportions and crystal form and many important optical properties.   Ã‚  Ã‚  Ã‚  Ã‚  The six crystal systems are very important to a mineralogists and geologists; specification of the system is necessary in the description of each crystal system. Isometric   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with three axes, all perpendicular to one another and all have equal length. Tetragonal   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with three axes, all perpendicular to one another; but only two are equal in length. Orthorhombic   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with three mutually perpendicular axes, all of different lengths. Monoclinic   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with three axes, all unequal in length, two o which are not perpendicular to another, but both of which are perpendicular to the third. Triclinic   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with three axes, all unequal in length and is not perpendicular to one another. Hexagonal   Ã‚  Ã‚  Ã‚  Ã‚  This system comprises crystals with four axes. Three of these axes are in a single plane, proportionally spaced, and of equal length. The fourth axis is perpendicular to the other three. Some crystallographers split the hexagonal in two, calling the seventh system trigonal or rhombohedral. Formation of Crystals   Ã‚  Ã‚  Ã‚  Ã‚  Crystals are formed when a liquid becomes solid or when a vapor or liquid solution becomes supersaturated. Some substances tends to form seed

Macbeth vs. Henry V Essay

Shakespeare’s play Macbeth shows the roots of all evil, our own human nature. The play is centered on the coexistence of good and evil. Macbeth, unlike any other Shakespeare play has the protagonist convert to evil. In the beginning of the play, Macbeth is shown as a hero in the Scottish army, that is ironic because Macbeth defeats a traitor and he himself becomes one later. Macbeth knows his place in the world. He is fully capable of distinguishing between right and wrong. Macbeth purposely disregards his own moral judgment to rise to power which is again ironic and goes against his own beliefs. Macbeth stands as a symbol for Satan’s sin of ambition. Like Satan, Macbeth’s thirst for power and ambition drives him to commit evil.Contrary to the theory of supernatural forces he is responsible for his own actions. The Three Witches and Lady Macbeth were only influencing factors in Macbeth’s demise. Macbeth was pressured to do a horrible deed which was driven by evil. The beginning of the evil was rooted in his wife and the witch’s but quickly spread into his mind and heart. The Three played a part in predicting the evilness of Macbeth which is known as the prophecy and Macbeth receives it from them. After receiving this prophecy, Macbeth starts to transform into an evil man who will not let anything stand in his way. For instance, when Macbeth is questioning whether or not he should murder Duncan, Lady Macbeth fools Macbeth into thinking about how any real man would commit the murder. She quotes â€Å"What beast was’t/ then, / that made you break this enterprise to me? / When you durst do it, then you were a man; / and to be more than what you were, you would/ be so much more the man† (Act 1 scene vii lines 53-58).she sees the opportunity to kill Duncan and make Macbeth king. She knows Macbeth’s ambitions, but says he lacks the ruthlessness, and although Macbeth will take an opportunity, he wants to earn his honours honestly. He also knows the murder would be wrong and he would end up paying for it. Macbeth makes a firm statement saying that â€Å"We will proceed no further in this business†(I.vii.32). But after speaking with Lady Macbeth he counter d ecides and proclaims, â€Å"I am settled, and bend up/Each corporal agent to this terrible feat†. Macbeth now proclaims himself king, fore-filling his ambition. Macbeth’s guilt is recognized after the killing of the king; when he is unable to answer himself. Macbeth’s final words in this scene tell us he has committed himself to the path of evil. â€Å"I am in blood, stepped in so far that, should I wade no more, returning was as  tedious as go o’er.† He acknowledges his torturous pain and knows there is no way of stopping it. He has ruined his life forever. Macbeth now doesn’t have a place among the others. He became enraged as he knew that that was true but later accepted it by going to meet with his own evil kind, the witches. Macbeth becomes ruthless and kills at will without feeling guilt. He is now a tyrant, ruling with fear until the bitter end. The thought that one can use language, rather than the conventional brute strength exemplified by Hercules and Beowulf, to achieve a beneficial outcome can be supported by Henry’s character in William Shakespeare’s Henry V. King Henry V assumes his role as king after the death of his father, Henry IV. Prior to ascending the throne, Harry, as his friends call him, was known for his debauchery. Harry was an immature prince, but as the King of England, he suddenly becomes mature and wise. Henry’s bishops convince him of his right and duty to acquire the throne of France. Soon, Britain is preparing for war and fully supporting their king in his pursuit of the French crown. Henry’s powerful words prove his ability to rouse his troops and frighten the enemy. Unlike more traditional heroes, Henry’s heroism is not shown in battle, but rather before the battle. Because Henry is able to put fear into the enemy with his threatening messages, the opposing army may not fight as well as one might expect. As seen at Harfleur, the governor surrenders to save the lives of the citizens.The speech that Henry makes demonstrates Henry’s clever tactics with his enemies. The king does this so that the governor will surrender and Henry can conquer Harfleur without a bloody battle. Although his speech sounds menacing, a quality not found in the characteristics of a hero, it is only a tactic Henry uses to achieve the outcome he wants. Henry’s reluctance to make good on his promise of this massacre is proven when he states, â€Å"use mercy to them all† (III.3. 54). Henry is not the monster he appears to be; instead, he is a leader using any method he can to gain land while keeping his troops out of harm’s way. At the final Battle of Agincourt, Henry’s ragged army expresses concern about their odds against the French; the British are outnumbered five to one. Henry’s Cousin Westmoreland. Henry, being the talented rhetorician that he is, soothes the army’s fears by delivering the inspirational speech: â€Å"[†¦] If we are marked to die, we are now To do our country loss; and if to live,  The fewer men, the greater share of honor. [†¦]But if it be a sin to covet honor, I am the most offending soul alive.† (IV.3. 21-30). Henry explains that there is a certain amount of honor to go around once the British defeat the French. It is fortunate of those soldiers that are at the battle that they do not have to share that honor with men who are fearful and therefore unworthy of honor. Henry says that honor is most important to him and that it should also be important to his army. The soldiers, feeling a renewed sense of purpose, will go into battle and claim that honor – not just for their king, but for England as well Henry explains what the British do Will stand a-tiptoe when this day is named this day, and comes safe home, on this day will be with them for the rest of their lives: He that outlives And rouse him at the name of Crispian [†¦ ]The he will strip his sleeve and show his scars, [And say, ‘These wounds I had on Crispian’s Day.’]†¦. (IV.3. 42-52). What feats he did that day.† Henry somewhat shows his softer side by expressing concern for his troops. Henry tells them he knows some will die, but those who survive will be well respected for the rest of their lives. With the reward of greatness being dangled in front of him, a speech like this can sway even the most fearful soldier into becoming the fiercest fighter. It can be argued that Henry is not a hero at all because he is fighting a meaningless war and that lives are being lost for no reason. While that might be true in one’s opinion, Henry’s opinion is quite different. Henry believes this war is for the greater good. If the British win the war, they gain land and Henry attains the crown of France he believes he deserves. Henry and the British people believe this war is justified; they cannot be faulted for doing what they believe in. Henry satisfies the qualities in the definition of a hero in using his masterful rhetoric. Henry has fought an impossible war against the French. In the final battle, the British were greatly outnumbered, but managed to escape with minimal casualties. The French, however, were not as fortunate and lost a total of ten thousand. This embarrassing defeat of the French proves just how effective Henry’s speech was in improving the morale of his doubtful army. Henry’s coldness and ruthlessness are masks that hide a man who would do anything to protect his countrymen. He uses scare tactics in his rhetoric to belittle the enemy while at the same time inspiring his men.  Remember, the definition of a hero states that bravery and firmness in any course of action qualifies one for the classification as a hero. Henry’s bravery and firmness are represented in his words, rather than his sword, therefore proving him to be a rhetorical hero. Of the two heroes Henry the V and Macbeth the more intelligent and ruthless is Henry because Macbeth was always cautious about making his decisions and needed the help[ of his wife who played the leading role in taking decisions be it to murder someone or to plot plans to get the throne. She was the more stronger person therefore she took the decisions as to what to do. Henry on the other hand did everything on his own and never liked the interference of anyone in his plotting.

Qualitative and Quantitative Research Methods Essay

There are different research methods that have been guided by different philosophy of science that were developed by philosopher, researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated with deductive approaches. Quantitative research methods are usually guided by the principles of positivism as it takes on objective reality and accepts single reality. Quantitative methods are usually used to measure size, observe numerical change over time, audience segmentation, testing hypothesis, and, quantifying attitudes, behaviors and opinions. The main importance of quantitative research is on deductive reasoning which tends to move from the general to the specific. The validity of conclusions is shown to be dependent on one or more premises being valid. For example, All students who study MBA in Kathmandu University works in a bank. Seema studies in MBA in Kathmandu University. Based on the premises, we can say that Seema works in a bank. Premises used in deductive reasoning are important because faulty premises can lead to wrong conclusions. Another popular method is qualitative method, which are usually associated with inductive approaches. Qualitative research methods are used on subjective matter, as in-depth study to explore subject matter. Qualitative research methods are guided by philosophies as post-positivism, critical theory, and constructivism. Qualitative research methods offer different kinds of ways to investigate on research problems as interview methods, focused group discussions,case studies and many others to understand the certain circumstances or culture in the society. The approach adopted by qualitative researchers tends to be inductive which means that they develop a theory or look for a pattern of meaning on the basis of the data that they have collected. This involves a move from the specific to the general and is sometimes called a bottom-up approach. However, most research projects also involve a certain degree of deductive reasoning (Trochim, 2005). Quantitative Research is more about collecting numerical data to study about certain phenomena. For example, what percentage of Nepalese student who go to US for foreign degree complete graduate course in United States? Other examples may be what percentage of Nepalese students who are studying in TU have negative attitude towards TU administrations. One usually has to use quantitative research when one wants answer in numbers. However, one has to study about complex situations and go with in-depth studies then qualitative methods should be used. For example, researcher wants to know how people view politics in Nepal? Similarly, a researcher wants to do ethnographic study of the culture of Tharus of Nepal and lives with Tharu for some years, immerse himself/herself in that environment to discover the meanings, convention of behavior, and ways of thinking important in tharu cultures. Similarly, even though the selection of research methods are based upon the problem selected, resource available, the skills of researcher and audience of the research, both the methodologies are also used together in a research which is known as mixed methods. â€Å"Mixed methods often combine nomothetic and idiographic approaches in an attempt to serve the dual purposes of generalization and in-depth understanding—to gain an overview of social regularities from a larger sample while understanding the other through detailed study of a smaller sample. Full integration of these approaches is difficult, hence the predominance of component studies†(Pat Bazeley, 2004) References (Bazeley, 2004) Social Research Methods. (n.d.). Retrieved December 12, 2012, from www.socialresearchmethods. net: http://www.socialresearchmethods.net/kb/positivism (2005). In W. M. Trochium, Research Methods (2nd ed.).

civil war and reconstuction essays

civil war and reconstuction essays Although some historians feel that the Civil War was a result of political blunders and that the issue of slavery did not cause the conflict, this interpretation fails to consider the two main causes of the war itself: the expansion of slavery, and its entrance into the political scene. By considering the personal opinions of people living in both the North and the South at the time of the war, as well as the political decisions made, one can understand the reasons behind the war, and then The revisionists believe that the issue of slavery was not a major cause of the war. Some argue that the war was caused by careless decisions made by politicians, who caused people to react with emotions that were out of proportion with the issues involved. Others feel that the slavery problem could have been solved without war. The problem with these theories is that the revisionists do not recognize slavery as the main difference between North and South. They also fail to realize that it was not simply political blunders that caused the war, but the discussion of slavery publicly among politicians. In his theory of the war, Michael Holt primarily considers the timing of the conflict. He feels that the breakdown in the two party system created a panic among citizens and that this panic erupted into war. The only problem with this theory is that it is not the citizens of a country who decide whether or not to go to war, it is the politicians. The reason that slavery could exist without war in the United States until 1861 was because up until that time there was always enough land to expand. It was when the amount of land available for expansion became scarce that the North and South began to feel friction as to who would control more states, free or slave. The South wanted more slave states, where the North wanted more free states, to give them more land and power in ...

3 Grammatical Errors and Funnies from DollarsandSense Coupon Flyer!

3 Grammatical Errors and Funnies from DollarsandSense Coupon Flyer! Magazines and flyers are constant sources of grammatical errors and other interesting blog material for The Essay Expert.   This week Im writing just a few examples of what I found in the ads populating a recent Madisons DollarsandSense coupon flyer.   These examples are good reminders to pay attention to your writing! 1.   Ad for ChoreCare (www.ChoreCareMadison.com) Original text:   All jobs work is customized to meet your needs. Commentary:   Jobs work are two things and the verb should therefore be plural. Correction:   All jobs work are customized to meet your needs. This error is very common and I find myself making it more often than I’d like to admit.   A few days ago, I wrote, regarding the improvement to one of my client’s resumes:   The other bullets show his success on both the artistic and strategic side of marketing. I quickly caught my error and changed â€Å"side† to â€Å"sides,† since I was talking about two sides – plural! What makes this one slippery is that in speech, we often do not distinguish between the singular and plural in situations such as the ones above.   I see this as another example of purist vs. progressive language (see Top 10 Obsolete Grammar Rules – by Steven Sawyer). Whether you are a purist or a progressive on this one, I encourage you to pay attention and make a choice, rather than make a blind potential error.   Please share if you find yourself challenged by this issue! 2.   Ad for Mother Natures Diaper Service, Inc. Original text:   Reserve a Pre-birth Delivery Date Today! (click for full size ad) Commentary:   Is this line an intentional joke?   It seems the writers might be unaware that they have made a pun on Delivery Date. How can there be a pre-birth delivery [of a baby]?   OH†¦Ã‚   a *diaper* delivery.   I get it. Is it just me, or does pre-birth remind you of afterbirth (the placenta and fetal membranes that are normally expelled from the uterus after the birth of the baby) now thats something I dont want delivered to my door!   I just dont like the phrase â€Å"Pre-birth Delivery† at all, even if it was intended to be clever, which I’m not convinced it was. My suggested correction:   Reserve a Diaper Delivery Date Today! Now thats cute, and it plays well on the word Delivery without being downright perplexing. 3.   Ad for Sierra Concepts, LLC Basement Waterproofing Specialists Original text:   $50 OFF Crack Injections Commentary:   I realize crack injection is a trade term, but really!   Am I the only one who immediately calls up an image of desolate streets and needles and crazed looking drug addicts? My suggested correction:   $50 OFF Basement Crack Repair. Boring, maybe.   But it gets the point across safely. What are your favorite examples of incorrect or funny ads?   Please share them here!

Google's Internet Business Model Term Paper Example | Topics and Well Written Essays - 1000 words

Google's Internet Business Model - Term Paper Example Google is presently touted as the "world's best search engine" ("Company Profile"). They pioneered the use of text-based ads with a search engine that has a clean, spartan layout. The creators also devised a system of page ranking that assesses a site's value on the premise that the number of sites pointing to a particular page is an indicator of its importance. This system, coupled with a match to a searcher's text query can give out the most relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have branched out to offer a wide array of services. Google's content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a " higher than the industry average " ("Company Overview") click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising includes the precept that one "can make money without doing evil" ("Corporate Information"). They maintain that the ads on their results pages can actually "provide useful information" ("Corporate Information") and are only shown on the basis of relevance to the person's query. The company also adopts an unconventional approach to its business model. Instead of promoting their company as a brand, like what their competitors do, their focus is in enhancing the technology of their primary service-that is a faster, easy to use, and effective search engine. Their initial popularity is owed more to word-of-mouth, rather than to marketing and brand promotion. This has enabled them to tap into greater revenue-generating services such as AdWords and AdSense ("Corporate Information").Google proclaims that its company's mission is to provide a superior search engine "organizing the world's information and making it universally accessible and useful" ("Company Profile"). It also projects a relaxed corporate atmosphere which is elucidated by their philosophies such as "work should be challenging and the challenge should be fun" or "you can be serious without a suit" ("Corporate Information").  Ã‚